After our training last week (I mean… how bloody brilliant was it!!), I thought as we travel to Monaco together, why don’t we do another one!

This week the theme of Monaco is LUXURY DARLING. Think £40 espressos, think expensive AIR, think billionaire energy. THAT’s what we are doing this week, with a focus in this training on your brand positioning. I want us to get super clear on WHO THE HECK WE ATTRACT, what the blooming heck we charge em, and HOW we attract them with our aesthetic.

If this week you wanted a price increase, if you wanted to elevate, raise your own damn bar and attract more, attract better - this is for you. We will be looking at:

• Your brand position, and if you even have one. If not, i’ll give you clarity on that.

• Your pricing and if it’s in alignment. If not, I’ll give you clarity on that.

• And your brand visuals - are they giving what you want them to give. And yep, if not - you’ll gain clarity. Think of this as your branding blueprint.

Dress code: MONACO BABY. Think Linen, think sunglasses, think hats. Think expensive.