Season 10 sold out
Now booking April 2026. 5 spaces remain.
The By Kayleigh Business Course
12 weeks to get your business in the best shape of its life.
Over the course of my career, I have helped countless beauty professionals take control of their power, elevate their businesses, gain clarity and book out their client base. Are you next?
Feeling “blah” about your beauty business?
I know that better than anyone because I have been there (in fact, there’s a picture of me in the absolute DEPTHS of working 7 days a week, very much the struggling artist.) Sleepless nights, wondering why everyone is getting booked but me. Taking on every job under the sun hoping the big break is around the corner. Wondering if in reality, can I ever make a living from being an artist?
The answer for you, is YES. In fact, my answer to that is you can earn 6 figures if you wanted to. You could do Oscar red carpet makeup if you wanted to. Your possibilities, your limits are endless and this mentorship is not only going to show you, it’s going to make it happen.
Real results
80% of students DOUBLE their makeup revenue a year after completion.
Are you any of the following?
Working part time in makeup and beauty and working part time elsewhere, looking to quit the job so you can fully be your own business?
Booking out to the point of burnout, on jobs that make you miserable?
Looking to take your business to the next income bracket but don't know how?
Wanting to pivot to another area of makeup, or add another speciality but don’t know how to start?
Wanting to be paid a good wage without the struggling artist mentality?
Working in makeup, but not the jobs and clients you would love to book?
So what’s included?
12x Weekly 1-1 Sessions
On Thursday’s, you can drop into the your 1-1 coaching office hour. You get a quick 20min slot EACH to give one on one support, guidance and direct feedback. This is where you would get your weekly to-do list to push your business further.
12x weekly calls
You get a WEEKLY hour long (recorded) group teaching call with Kayleigh every Monday at 10am to go through the teaching of the week and the module, with actionable strategies to help you succeed!
Daily access
Access to the By Kayleigh Community and Telegram Channel - for direct communication, support and daily insight. You can get direct feedback throughout the day and check in with Kayleigh for direct coaching on anything you need.
Access to the Vault
Lifetime access to the exclusive Mentorship Vault, with weekly resources, worksheets, additional learning, weekly podcasts, weekly bookclubs, everything you need to support your learning. For life. That means, any new modules added in the future, you get em!
12 Modules.
Foundations. Week 1-4.
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Module 1 - Ideal Client Week
Setting Intentions & Goals ✅
Figuring out your WHO ✅
Understanding your Ideal Client✅
How to find and attract them ✅
Aligning your business with them ✅
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Module 2 - Money Week
How to set rates that make you profitable✅
How to organise our finances ✅
How to Raise your Rates ✅
Tackling those money mindset blocks ✅
Money Mindset Challenge ✅
Creating trackers to make smart financial decisions ✅
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Module 3 - Audit Week
In this week, we do self audits together, looking at you content, your website, your instagram, your marketing and live - on the call, we audit our channels and create a plan to push them further to or goals.
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Module 4 - CEO Week
How to step into the role of CEO ✅
Creating productivity routines, cycle syncing and energy syncing ✅
Creating a weekly work routine that maximises your time ✅
How to Automate your Business and Set Up Systems ✅
Creating a work routine that keeps us organised and in control ✅
Week 5-8.
Building.
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Module 5 - Website Week
How to create your first website ✅
How to elevate your current website to align more with your ideal client and your goals ✅
My website blueprint on the perfect website that makes you insanely bookable ✅
Everything your website needs, to work for you as your virtual shopfront ✅
This week includes an SEO masterclass, so we can focus on reaching our top keywords and putting our website in front of the eyes that matter most. ✅
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Module 6 - Mindset Week
Beating our Blocks ✅
Stepping into our fullest potential ✅
Creating our unstoppable mindset ✅
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Module 7 - Service Week
A brand new week for the mentorship!
We dissect your service and look into how we can level this up ✅
Pre service, actual service and post service, we create a strategy to take your makeup service to the next level! ✅
The systems and tools you need to support your clients to the highest possible level ✅
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Module 8 - Portfolio Focus
What is a winning portfolio ✅
Creating and curating the portfolio of your dreams that gets you booked ✅
How to source models ✅
Finding the right photographers to work with ✅
How to pitch ✅
How to plan a test shoot ✅
How to plan a styled shoot ✅
Week 9-12.
Scaling.
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Module 9 -Selling Week 1
How to reframe selling ✅
How to step into our power, selling in a way that doesn’t feel icky! ✅
What selling can look like ✅
Unethical VS ethical marketing ✅
Types of marketing and how to step away from social ✅
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Module 10 - Social Media Week
How to create a content routine for you, one that attracts, one that feel easy. ✅
From what to post, how to post it and who to post it for ✅
Social Media Burnout and how to avoid it ✅
The 4 C's of Content ✅
Creating an Instagram that gets you booked ✅
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Module 11 - Conversion Week
How to increase our conversion rate ✅
How to turn cold leads into warm boiling hot bookings! ✅
If you’re getting lots of leads, but not many bites, this week will turn that around for you! Imagine booking most of your enquiries, this is the week for you! ✅
Quick conversion tips that will make your business hard to resist ✅
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Module 12 - Scaling beyond
In the final week, we reflect, look at our goals and what we achieved. We set 5 new goals for the future, and work together to create a plan for how you can scale beyond the mentorship.
Success Stories
Meet some of the success stories…
Assisting
All of my mentees have the chance to assist me on jobs - meaning most earn back the money they spend on the course whilst gaining valuable insight on set.
30 bookings in 1 week
Yep - one of my mentees managed to successfully book 30 new clients in one week alone.
Dream Clients
Every single one of my clients started hitting their ideal clients from week 1 resulting in weekly success stories from their dream clients.
5 figure months
2 mentees hit 5 figure months during the mentorship, one with a busy packed out bridal season and commercial work, another building an alternative income stream.
Earning TRIPLE
One of my mentees finished their 12 weeks, earning on average three times the amount than one week. Amazing results!
Fully booked bridal season
I saw MANY mentees go on to create a fully booked out bridal calendar!
Going Full Time
Over half of our students have eventually ended up going full time, a year after joining the mentorship
Investment into your business
£1500
One time payment
One time payment, no hidden fees.
£500.00
3 easy payments
£250.00
over 6 months
Looking for an easier financial investment? By Kayleigh wants to be accessible for all, so we offer smaller payment plans for small businesses who are also looking to up level.
This season, we have opened up a monthly payment plan option, for you to spread the cost over 12 months too!
FAQs
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We have participants from all over the world, including South Africa, the US and Scotland. Our teaching calls are recorded and uploaded immediately and our 1-1 sessions, I purposely space them out over my afternoon and morning, to fit most time zones.
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Between 6-12 per season.
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I have tried to make the course as easy and affordable as possible, with a variety of payment plans. If you are looking for a smaller investment right now, I would suggest joining the Level Up Club! This is £30 a month and includes mini coaching and is jam packed with resources to push your business to the next level! We also have the digital mentorship, which is priced at £499!
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As with all coaching programmes, refunds cannot be given because I put in a significant time and financial investment into every mentee. I however DO guarantee if the work is put in, the advice is followed - then amazing things will happen. Most of the participants make their money back before the course is over, by following the guidance and putting in the work. The testimonials and stats speak for themselves and I hope with faith put into me, you will give yourselves the chance to grow beyond your wildest dreams. That said, the course is not for everyone, and those who truly succeed, are those who have the motivation and determination to do so.